I am a Senior Textile Designer and Product Manager with two decades of end-to-end experience in the home textiles category—specialised in bed linen development, creative direction, sourcing and global manufacturing.

My work combines creativity with a strong commercial instinct: I analyse buyers, sales behaviour, margin drivers, production constraints and market positioning to create product lines that perform. I operate with a strategic, holistic approach: brand identity, aesthetics, pricing, storytelling, technical feasibility and profitability must all align.

My experience across Argentina, China, india, Pakistan and Brazil enables me to guide companies expanding into international supply chains or elevating their design, collections and business models.

Avalon exists to bring clarity, strategy and high-level product development to brands ready to grow.