A strategic and creative method to build commercially successful home textile collections.

1. Discovery & Diagnosis
Brand, consumer, pricing, capabilities, benchmarks.

2. Strategy Definition
Value proposition, positioning, product pillars, aesthetic direction.

3. Product Development
Design, materials, specs, prototypes & technical adjustments.

4. Validation
Sales projections, margin review, competitive verification.

5. Execution
Sourcing, approvals, production handover, follow-up.

6. Growth Optimization
Seasonal improvements, line evolution, bestseller strategy.